Peanut Butter Market- India
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 6.7% (2024-2032)
Market Size in 2024: USD 156.9 Million
Market Size in 2033: USD 293.3 Billion
The India peanut butter market is increasing due to the growing urbanization, the need for protein-rich meals, and increased awareness of health issues. According to the latest report by IMARC Group, the market size reached USD 156.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 293.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.7% during 2025-2033.
Download sample copy of the Report: https://www.imarcgroup.com/india-peanut-butter-market/requestsample
India Peanut Butter Market Trends and Drivers:
Health Concerns on the Rise: Indian consumers are becoming more aware of their health, leading to an increased demand for healthier food options. Peanut butter, rich in protein and healthy fats, is emerging as a popular choice.
Fitness Enthusiast Favorite: Peanut butter is especially popular among fitness enthusiasts due to its high nutritional value. Natural and organic versions are also gaining popularity as healthier alternatives to processed spreads.
Social Media Influence: Social media platforms, influencers, and nutrition experts are promoting peanut butter’s versatility in smoothies, breakfast bowls, and snacks, leading to its growing inclusion in daily diets.
Manufacturers Respond to Demand: In response to the health trend, manufacturers are offering low-sugar and nutrient-enriched peanut butter, with some even adding superfoods for extra benefits.
E-Commerce and Changing Shopping Habits
E-commerce Boosting Sales: The rise of online shopping has transformed the peanut butter market in India. Customers now have more options and can easily find a variety of products, from local brands to big names, on e-commerce platforms.
Pandemic-Induced Online Shift: During the pandemic, many consumers turned to online shopping for convenience. This allowed them to compare prices, read reviews, and discover new products more easily.
Subscription Services Growth: Health food subscription services, including peanut butter, have grown in popularity, ensuring regular product deliveries and steady demand.
Expanding Rural Access and Innovative Flavors
Rural Internet Expansion: As internet access increases in rural areas, online sales will continue to drive the growth of the peanut butter market in India.
Innovative Flavors for Wider Appeal: Manufacturers are creating new flavors like chocolate, honey, and cinnamon to attract younger consumers. Health-conscious buyers are also drawn to peanut butter varieties that include nuts and seeds, such as almonds and chia.
Convenience is Key: Single-serve packets and ready-to-eat snacks are becoming more popular as consumers seek convenience.
Growth in Clean-Label and Premium Products
Attracting New Customers: Innovations in peanut butter are attracting new customers and encouraging existing ones to use it in creative ways. Brands are emphasizing "clean-label" products with minimal ingredients.
Shift Towards Natural and Organic: The peanut butter market in India is seeing a shift towards natural and organic products, driven by the "clean eating" movement and changing consumer preferences.
The Future of Peanut Butter in India
Premium Options by 2024: By 2024, more premium peanut butter options are expected to be available, responding to the demand for higher-quality, less-processed foods.
A Staple for Health-Conscious Consumers: Peanut butter has become a staple for health-conscious eaters, fueled by fitness trends and protein-rich diets.
Booming Market: The peanut butter market in India is thriving, with online shopping and convenience being key factors in its growth. Innovations in flavors and product types will continue to cater to diverse tastes and dietary needs, ensuring a promising future for the market.
India Peanut Butter Market Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India peanut butter market growth. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
Breakup by Product Type:
Crunchy Peanut Butter
Smooth Peanut Butter
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Breakup by Region:
South India
East India
West and Central India
North India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=11009&flag=C
Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
