Tracking clicks, impressions and average positions provides you with a comprehensive picture of your search performance. GSC also provides indexing data as well as alerting you of issues like duplicate content or canonical URL issues that require attention.

Verify and submit sitemaps, monitor indexing status and crawl errors, evaluate mobile usability, secure your website and identify security or manual actions as soon as possible.

What is Google Webmaster Tools?

Google Webmaster Tools, previously known as Search Console, is an invaluable free tool that gives website owners an in-depth view of their sites on Google SERPs. It provides data such as impressions, clicks and average position which help keep SEO healthy in your website.

No matter what stage of digital marketing or small business ownership, Google Webmaster Tools should be an essential component of your SEO strategy. Discover more about this crucial platform and its effect on current SEO strategies.

Indexing

Google Webmaster Tools or as it has come to be known, Google Search Console, is a digital marketing toolbox designed to ensure your website is properly indexed and error free for optimal SEO performance. Accessing this essential data at any given moment is crucial for optimizing SEO performance.

By using this tool, it enables you to monitor changes made to your website in real time, inspect indexed pages and ensure that any duplicate content does not show up as duplicate results in Google search. Furthermore, it warns you about errors which could reduce SEO optimization efforts.

Crawling

Crawling is Google's method for discovering and reading pages online. Google's crawlers and fetchers begin their work by checking familiar websites such as those with an established home page or site map, before moving onto unknown ones that might require further investigation.

Other pages are discovered via links from other, established pages which point towards them, while still others can be fetched based on user requests, for instance when clicking an HTML link in a website's HTML.

Google Webmaster Tools gives users control over their crawl rate for websites, which determines how often search engines visit pages of their domain. This enables more effective indexing and ranking.

Sitemaps

Sitemaps provide search engines with an organized view (typically hierarchical) of your website's content, aiding their indexing process and increasing crawl rate.

Make sure your XML and HTML sitemaps are accurate by listing all pages you intend to index with appropriate priorities and frequencies.

Consider whether or not a video, image, or news sitemap would benefit your site. These sitemaps help Google recognize video files, images, and news articles more easily.

URL Inspection

One of the key features available within Google Webmaster Tools is URL inspection. This tool gives users a valuable glimpse of what Google thinks of particular webpages, giving insight into SEO issues.  learn this here now   or go to our website to explore SEO further.

The Overview tab presents various information about a page, such as its indexing status (Discovered or Crawled), Google processing a page's structure such as having canonical URLs or using meta robots noindex meta robots noindex tags and live tests to ensure any modifications you've pushed are working as intended.

Performance Report

If your website needs help ranking higher in search results, Google Search Console (formerly Webmaster Tools) is an indispensable resource. It helps optimise pages for specific queries that drive traffic as well as identify technical issues that could threaten its standing in the rankings.

Google Search Console (GWT) is an indispensable toolbox designed for anyone wanting their website to be properly indexed and error-free, delivering optimal SEO performance. From URL inspection tools and sitemap reports, to Core Web Vitals reports and Enhancements and Manual Actions enhancements and Manual Actions--GWT covers it all! 

Links

Google's algorithm relies heavily on links leading to websites and online stores, so optimizing links is of utmost importance.

Webmaster Tools (GWT) can assist with many link issues, such as sudden traffic spikes that seem unrelated to your content, providing notification in GWT.

There is a "Links to your Site" section which displays who is linking back to you and which pages they are linking from, along with an anchor text sample used. If there are any bad links that cannot be removed manually, disavow them using Google Web Toolbox (GWT).