What strategies do you need to implement in 2024 in order to retain and engage customers, attract leads, and increase profits? This year, companies should invest time and resources in ten key E-commerce Digital Marketing trends. The best way to boost your brands' marketing this year may be to start here - because these trends may prove to be the best starting point.
1. Artificial Intelligence (AI)
E-commerce digital marketing strategies will be dominated by Artificial Intelligence in the future if you weren't already aware. By utilizing it, marketers can gain valuable insights into the habits of users, campaign execution, and analysis of campaigns. Digital marketing campaigns utilizing this data can be improved, as well as general communication with consumers. In addition to displaying products based on past behaviour, such as searches, purchases, and views, e-commerce sites can benefit from artificial intelligence as well. With the recent introduction of personalized shopping recommendations by Amazon, customers were able to get shopping recommendations not only from previous purchases, but also from other customers' purchases, their search patterns, and their browsing habits.
The use of AI can lead to marketers offering product suggestions to customers, hyper-personalizing messages, improving display and search ads, providing email marketing strategies, and also producing content based on an understanding of what works well and what type of content converts.
2. Video Marketing
There is no doubt that video marketing is one of the most important e-commerce digital marketing trends of the present and in the near future. Users are quickly engaged by audiovisual content that captures their attention. With all platforms offering tools for producing and sharing short videos like stories and reels, social media is a great channel for promoting video content. As part of any digital strategy, video marketing has also become increasingly important due to the pandemic. It is now essential for businesses in every industry to use webinars to replace face-to-face interactions. Marketers should include video content in their digital marketing mix on a daily basis because it is a compelling and interactive format.
For more info on how video marketing is an essential part of real estate digital marketing, check out An Easy Guide to Results Driven Real Estate Digital Marketing in 2024.
3. User-Generated Content (UGC)
In order to meet the demands of Millennials and Gen Z, marketers can take advantage of user-generated content. When your brand gives customers incentives to share your content, such as discounts or prizes, you will be able to boost engagement and push conversion rates as more viewers discover your brand.
A user-generated piece of content can be as fundamental as a blog commentary or recommendation, or it can be in the form of a blog post, a picture, or a video. The hashtag #BMWRepost, for instance, can be used by BMW to share social media posts of happy BMW owners and their rides. BMW as well as the owner get some free advertising and a chance to display their loyal customers. Both benefit from this situation. Using user-generated content has proven effective for brands to build relationships with customers, and it will continue to be a major trend in e-commerce digital marketing in 2024.
4. Voice Search
Business owners should revise their digital marketing strategies for e-commerce based on the growing use of voice search in 2024. With the introduction of Siri and devices like Google Home and Alexa, users are becoming more accustomed to asking for information using voice search. The CEO of Google, Sundar Pichai, estimates that 20% of search inquiries are handled by voice. Adding voice search xto the digital marketing mix will become more critical as this trend develops.
In the beginning, we want to create content that resembles how consumers ask questions in a more "conversational" style. In many cases, brands are already incorporating voice search into their digital marketing campaigns. Domino's, for instance, allows customers to place an order from the comfort of their lounge without having to use the phone or even go online.
5. Chatbots
Digital marketing strategies for e-commerce businesses in 2024 continue to include chatbots. Chatbots can provide instant responses to users' queries, as 80% of users say they want an instant response to their questions. These technologies are based on Artificial Intelligence (AI) and allow brands to communicate efficiently with their customers. The benefits of interacting with a chatbot include their simplicity, availability 24/7, ability to provide information within seconds, accurate recollection of your complete shopping history, and ability to never lose patience.
As a result, virtual assistants match customers' expectations and self-regulate tedious tasks, enabling brands to focus on more pressing issues. for example, offers Sephora Reservation Assistant, which lets customers make reservation requests by sending a message to the chatbot.
6. Personalization
Personalize your content, services, emails, and more in 2024 if you want your brand to stand out. According to a study, 72% of shoppers only respond to personalized marketing because of concerns about privacy. Communication and experiences should be customized to consumers' likes, interests, and habits.
Keeping up with consumers' demands today means appreciating their collaboration and providing them with the full support that they need to have a wonderful experience. Customers are becoming more demanding and are looking for more personalized solutions, which are appropriate, targeted, and extremely relevant. With their personalized product and movie title suggestions, Netflix and Amazon are doing well in this area.
7. Influencer Marketing
A form of word-of-mouth marketing, influencer marketing uses key leaders to spread a brand's message to a larger audience. Most often, influencers are Instagram and YouTube stars with a large niche following who have a strong following on their social media accounts.
Consumer acquisition channels such as organic search, paid search, and email marketing are being overtaken by influencer marketing, according to Tomoson data. In addition, it was the most economical option. It is also possible that artificial intelligence could change influencer marketing. It is becoming easier and faster each year to identify the appropriate influencers to work with thanks to AI. By identifying high-engagement social media accounts, fewer dummy followers, and greater chances of creating a positive ROI, it's helping marketers identify those who can offer a positive return on investment (ROI).
8. Interactive Content
Increasing amounts of time are spent each day browsing the internet by consumers, so creating a worthwhile experience is essential. Interactive content, a rapidly growing trend in e-commerce digital marketing, is one of the best ways for brands to connect with consumers. A new generation of content will emerge in 2024 that is both powerful and engaging, delivering an enticing experience for viewers. It makes people feel a sense of connection with the brands and a sense of involvement with the purchase process, not simply because it's new and unique.
You are more likely to achieve results with interactive content because it is more appealing, more memorable, and more likely to achieve your brand's goals. Interactive content ideas include polls, giveaways, videos, games, and more. Consumers will experience a greater level of engagement with a brand if these strategies are used.
9. Augmented Reality (AR)
Embracing augmented reality (AR) is a growing trend in e-commerce, enabling brands to enhance the shopping experience for their consumers by leveraging their mobile phones. A variety of home products and cosmetics can be tried on using AR without requiring direct interaction with the seller.
To find the item that best suits their needs, consumers can try on multiple pieces without the need for a large inventory. By using AR, dynamic businesses can improve the experience they give their consumers, increasing their opportunity to grow. Consumers can test IKEA furniture in their homes through IKEA Place, its AR app for taking pictures of their homes. Various angles can be seen from the furniture as they move around.
In the coming years, we will see a rapid increase in the number of brands utilizing AR for valuable applications.
10. Sustainability
According to 81% of customers, brands should make a positive impact on the environment. We have noticed a shift in companies towards a more sustainable future over the past few years, whether it is in their substances, packaging, or operations. Customers are searching for brands with a purpose and who are conscious of the environment in order to live on a greener planet. In 2024, it will be important for brands to evaluate their sustainability as the world continues to be a fragile place. In this regard, Nestle is an excellent example. The company aims to make all of its packaging completely reusable or recyclable by 2030.
Digital marketing for e-commerce has grown to meet the needs of customers and brands alike in these uncertain times. The new application of technology, marketing strategy, and imaginative ideas will determine whether brands will succeed or fail in 2024.
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