I got into SEO through copywriting, but over time I became a full-fledged strategist. Now I'm at Our gambling SEO agency, and we help gambling platforms dominate Google. I'm responsible for content strategies and integration with analytics. I believe in the power of quality text that speaks the player's language. My approach is data-driven personalization. I also research the impact of seasonality in iGaming. In my free time, I read Whiteboard Friday.
