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When it comes to online reviews, they play a crucial role in establishing a brand's credibility, the excellence of its goods or services, and the trust it garners from its audience. A surge in sales often follows an influx of positive comments from satisfied customers. has been substantiated by numerous research findings. Boost in customer loyalty. Trust is like the overused saying: hard to come by and easy to lose. Hence, genuine reviews from contented customers hold immense value. Direct feedback. Clients write reviews