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Positive reviews on the internet are one of the signals of a brand's reliability, the quality of its products or services, and the trust of the audience. When customers write many positive reviews about your products, sales grow along with such comments. This is confirmed by a number of studies. User loyalty grows as a result of positive reviews. Trust is like the overused quote: hard to find and easy to lose. 's why authentic reviews from satisfied customers are so valuable. Direct feedback is another benefit of positive review