https://notes.io/wUntq
Daniel, a senior designer, leaned over the shoulder of a junior team member, Ben, who was looking at him with hopeful, anxious eyes. Ben had just finished the first draft of a major new logo concept. He’d clearly put a lot of time into it. “So… what do you think?” Ben asked. Daniel looked at the screen. The concept had potential, but the typography was clunky, and the color palette felt a bit dated. He wanted to be encouraging but also honest. He searched for the right words. “It’s a good start,” he said, trying to be gentle. “This needs some work.” He saw Ben’s
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