Denim Tears was officially launched in 2019, but its message had been building for years in the mind of Tremaine Emory. Known for his work with Kanye West, Frank Ocean, and eventually becoming Creative Director at Supreme, Emory brought to Denim Tears a rich understanding of both art and culture. His intention with the brand wasn’t just to make clothes—it was to use fashion as a form of protest, education, and cultural preservation.
