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Positive feedback on the web is a key indicator of a brand's trustworthiness, product quality, and audience trust. With an abundance of positive reviews, sales tend to increase. Numerous studies have shown this correlation. Increasing user loyalty. Trust, as the saying goes, is hard to earn and easy to lose. That's why genuine reviews from happy customers are incredibly valuable. Immediate feedback. Customers willingly share their thoughts through reviews, offering the brand insights on how