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==================== INTRODUCTION -------------------- Despite changes in social media usage, Facebook holds a vital role in brand engagement strategies in 2025. Boasting more than 3 billion monthly active users, Facebook provides massive opportunity, yet brands must navigate challenges such as lowered organic reach and fierce competition. Success on Facebook now hinges on innovative approaches incorporating AI, video, and Messenger to invigorate brand connections. This article explores how these technologies are transforming Facebook engagement and what that me
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