https://playersoflife.com/depo....rtes/michelle-fridma
has established herself as a key figure in Mexico’s tourism sector. With a strong background in destination marketing and tourism development, she previously served as the Secretary of Tourism in Yucatán, where she implemented transformative initiatives. Under her leadership, Yucatán experienced an 80% increase in tourism revenue and a 67% improvement in air connectivity. Her work in promoting ecotourism resulted in a 200% increase in related services. Fridman’s strategies focused on sus
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