Emanuel started his brand by customizing vintage sportswear and producing limited runs that quickly sold out. His early designs, including stitched and embroidered athletic pants, jerseys, and track jackets, highlighted his ability to remix classic sportswear with a fashionable twist. What set him apart was his attention to fabrication and his focus on making each piece feel special. This was not fast fashion; it was premium streetwear rooted in nostalgia.
