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Unlocking Business Potential: The Crucial Role of CRM Consulting and How Lightray Solutions Can Propel Your Success In today's busy company landscape, customer relationships are more vital than ever. The structure of any flourishing organization depend upon reliable interaction, engagement, and complete satisfaction of its clients. Customer Relationship Management (CRM) systems are powerful tools that help services handle their customer relationships and data-- however merely having a CRM system in location is inadequate. To real