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Why Expired Domains Still Matter When domains expire, they often retain their SEO value, especially if they were linked by high-authority sources. They act as pre-aged assets already trusted by search engines. Why Backlinks Are a Big Deal Even though these links are marked nofollow, they bring trust to search engines. If an expired domain still has a live Wikipedia backlink, it inherits that trust and authority, which can then be leveraged for new projects. How to Leverage the Authority Effectively 1. 301 Redirect to Your Main Site A strategic 301