https://click4r.com/posts/g/20....848298/beyond-number
https://anotepad.com/notes/khhs3krb
In the dynamic world of modern business, the landscape of marketing measurement is undergoing a profound transformation. Traditional metrics, while still relevant, no longer suffice in providing a complete picture of marketing effectiveness. Today, companies are increasingly acknowledging the necessity to extend their analytical horizons beyond mere sales and lead counts. This paradigm shift is not merely a trend but a response to the evolving dema