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Positive feedback on the web is a key indicator of a brand's trustworthiness, the excellence of its offerings, and the confidence of its audience. As customers leave numerous positive reviews about your products, sales tend to increase in tandem with such testimonials. This fact has been supported by various research studies. User loyalty sees a boost. Trust, as the cliché goes, is hard to earn and easy to lose. Hence, genuine reviews from happy customers hold immense value. Direct feedback. Customers voluntarily write reviews