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Online marketing has witnessed a significant transformation over the past decade, adapting to the swift advancements in technology and changes in buyer behavior. As businesses strive to engage with their audiences in impactful ways, grasping the development of online marketing tactics becomes vital for remaining competitive in a busy marketplace. From the early days of simple online ads to the advanced data-driven campaigns of the current era, the field of digital marketing keeps to develop at an extraordinary pace. In the past few years, several important