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Introduction In today's data-driven business environment, companies are increasingly trying to find methods to take advantage of analytics for much better decision-making. One such company, Acme Corporation, a mid-sized retail business, acknowledged the need for a detailed option to improve its sales performance analysis. This case research study lays out the development and implementation of a Power BI dashboard that transformed Acme's data into actionable insights. Background Acme Corporation had actually been dealing w