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In today's data-driven world, the combination of Business Intelligence (BI) into organizational techniques has become important for success. The real return on investment (ROI) of BI surpasses mere financial metrics; it includes numerous dimensions that can substantially enhance decision-making, operational effectiveness, and competitive advantage. This short article explores the metrics that matter when evaluating the ROI of BI, especially in the context of business and technology consulting. Comprehending Business Intelligence (BI) Business Intellig