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In today's fast-paced retail environment, the combination of Artificial Intelligence (AI) and the Web of Things (IoT) is transforming consumer experiences. As businesses make every effort to meet the increasing expectations of customers, leveraging these innovations has ended up being imperative. This short article explores how AI and IoT are reshaping the retail landscape, enhancing client fulfillment, and driving business growth, all while stressing the role of business and technology consulting in this transformation. The Increase of Smart Retail S
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