https://click4r.com/posts/g/20....787608/beyond-number
https://egelund-upton.hubstack.....net/beyond-numbers-
In the dynamic world of modern business, the landscape of marketing measurement is undergoing a profound transformation. Traditional metrics, while still relevant, no longer suffice in providing a complete picture of marketing effectiveness. Today, companies are increasingly acknowledging the necessity to extend their analytical horizons beyond mere sales and lead counts. This p