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Navigating the Digital Landscape: Why and How to Hire an SEO Consultant In the large and ever-evolving world of digital marketing, Search Engine Optimization (SEO) stands apart as a critical component for companies wanting to enhance their online presence. SEO is the practice of enhancing websites to improve their exposure in search engine results pages (SERPs), eventually driving more organic traffic and potential customers to a business. Nevertheless, the complexity of SEO can be complicated, especially for small and medium-sized enterprises (SMEs