https://brian-houchins-134.blo....gbright.net/beyond-n
https://notes.io/wFBVR
https://canvas.instructure.com..../eportfolios/3723316
In the dynamic world of modern business, the landscape of marketing measurement is undergoing a profound transformation. Traditional metrics, while still relevant, no longer suffice in providing a complete picture of marketing effectiveness. Today, companies are increasingly acknowledging the necessity to extend their analytical horizons beyond mere sales and lead counts.
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