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Having positive reviews online is a strong signal of a brand's trustworthiness, the quality of its offerings, and the confidence of its audience. As customers share glowing reviews of your products, sales tend to rise accordingly. This trend is backed by a range of research findings. Increase in user loyalty. Trust is like the cliché saying: hard to come by and easy to lose. This is why genuine reviews from happy customers hold such high value. . Customers freely express their opinions through reviews, giving the brand guidanc