https://brian-houchins-151.mdw....rite.net/beyond-numb
https://anotepad.com/notes/7aah3pmn
In the dynamic world of modern business, the landscape of marketing measurement is undergoing a profound transformation. Traditional metrics, while still relevant, no longer suffice in providing a complete picture of marketing effectiveness. Today, companies are increasingly acknowledging the necessity to extend their analytical horizons beyond mere sales and lead counts. This paradigm shift is not merely a trend but a response to the
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