In today's competitive market, understanding and engaging with your leads effectively is crucial for driving conversions and maximizing sales. One of the most effective methods to achieve this is through lead scoring—a technique that helps prioritize leads based on their potential to convert into paying customers. By evaluating prospects using predefined criteria, businesses can focus their time and resources on leads that are most likely to result in a sale. https://www.engagebay.com/blog/lead-scoring-guide/
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