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Understanding Offpage SEO: What It Is We define off-page optimization as each optimization method that takes place off your own website. While on- focuses on content, metadata, and structure, off-page SEO targets external factors that affect your Google position. The core principle behind off-page SEO is trust and authority building. Search engines ask whether external parties reference your brand. The best way to show this? Backlinks—but not only. Beyond backlinks, off-page SEO includes citations, reviews, and even Google My Business activity. Eve
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