The SEO Potential Behind Expired Domains SEO experts can tap into these existing signals to gain a competitive edge. The Power of a Wikipedia Citation A backlink from a Wikipedia article acts as a stamp of approval—even when it’s nofollow. It indicates the domain was valuable enough to be included on one of the internet’s top sources of information. Tactics to Leverage These Rare Domains 1. Redirect for Instant Trust Transfer This is a simple yet highly effective move to channel link equity. Build an Authority Blog Thanks to the existing backlinks, especially the Wikipedia link, it can rank
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