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In today's digital age, companies are coming to realize the importance of local SEO as they strive to reach customers within their communities. As a result of the rise of mobile searches and location-based queries, optimizing for local search can significantly impact a business's exposure and achievements. But as with any marketing strategy, there are both advantages and drawbacks to consider. Knowing what are the pros and cons of local SEO can help businesses to make knowledgeable choices about their online presence.