https://grammerheist.com/30-ot....her-ways-to-say-its-
Isabel, a sharp marketing analyst, stared at the dashboard on her screen, her brow furrowed. The results from their latest ad campaign were bizarre. Clicks were through the roof, but the conversion rate was nearly zero. It made no sense. Her manager, Mark, walked over to her desk. “Find anything interesting in the data?” Isabel gestured vaguely at the conflicting graphs. “It’s weird,” she said, trying to find the right words. “It’s a bit of a puzzle.” Mark nodded, but his expression was unreadable. The phrase,


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