GCC Digital Out-of-Home (DOOH) Advertising Market Insights, Share & Growth Trends 2024 to 2030

Markntel Advisors’ report, GCC Digital Out-of-Home (DOOH) Advertising Research Report: Trend, Business Growth, Size, Future Scope, Segmentation, Dynamics, and Forecast to 2030, offers a comprehensive guide for the growing industry. The expert team of analysts dedicated significant effort to gathering and evaluating the latest market data, resulting in a detailed and up-to-date report that offers valuable insights for individuals who rely on data-driven decisions, including business owners and analysts. The research report on the GCC Digital Out-of-Home (DOOH) Advertising presents well-researched facts and figures pertinent to the industry, whether the goal is to explore new markets, launch a new product, or maintain a competitive advantage.

GCC Digital Out-of-Home (DOOH) Advertising Market Research Report & Market Summary:

The GCC Digital Out-of-Home (DOOH) Advertising Market size is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2024-30. The digital out-of-home advertisements market in the GCC region is in its nascent stage but registering exponential growth. The DOOH ads have been translating into increased brand visibility & greater customer recall, which is gradually translating into sales. Therefore, the brands are increasingly coming up with engaging DOOH advertisements for crowded areas such as public transport infra, highways, malls, stadiums, etc.

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GCC Digital Out-of-Home (DOOH) Advertising Market Dynamics:

Key Driver-

Integration of Digitalization by End-user Brands in Out-of-Home Advertising Strategies - The upsurge in the shift of end-users like retail, automotive, and healthcare towards Digital Out-of-Home Advertising to target a particular audience at the right location, right time, and at a large scale has immensely supported the growth of the Digital Out-of-Home Advertising Market in the GCC. The shift has been due to various reasons, such as government initiatives, decreasing attention span of the customers, penetration of digital marketing being hindered by ad blocks, etc.

Moreover, governments are adopting digital-billboard advertisements to cater to their local audiences & they are switching from traditional to digital billboards in order to convey their message more effectively. Also, the governments of different countries in the region, including the UAE, are using digital billboards to transfer information by law enforcement authorities to the citizens efficiently & at a large scale, which is further increasing the demand for out-of-home digital advertisements in the region.

GCC Digital Out-of-Home (DOOH) Advertising Market Segmentation Analysis:

According to MarkNtel study the market is segmented into the following categories:

By Type

Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
- ATM Kiosks
- Pedestrian panels
- Mall Ad Panels (in the middle of mall walkways and outside malls)
Transit

Of them all, the Billboards represented a significant share of the GCC Digital Out-of-Home Advertising market during 2017-2021 & with the continuous deployment of digital billboards in the region, the segment is anticipated to dominate the market in the forecast years. Digital billboards are generally deployed on highways, across streets, museums, parks, etc., to provide wider visibility to pedestrians & visitors to boost product awareness & generate business revenues.

By End User

Retail – Market Size & Analysis 2019-2030 (USD Million)
Real Estate – Market Size & Analysis 2019-2030 (USD Million)
Financial Services – Market Size & Analysis 2019-2030 (USD Million)
Government – Market Size & Analysis 2019-2030 (USD Million)
Automotive – Market Size & Analysis 2019-2030 (USD Million)
Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)

Of them all, Retail holds the highest share of the DOOH Advertising market, owing to a rise in the presence of shopping spaces in the region, which has significantly increased market competition and has notably contributed to the demand for digital OOH advertising to promote their brand existence.

By Location

Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
Malls – Market Size & Analysis 2019-2030 (USD Million)
Stadiums – Market Size & Analysis 2019-2030 (USD Million)
Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
Others

By Country

The UAE – Market Size & Analysis 2019-2030 (USD Million)
Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
Oman – Market Size & Analysis 2019-2030 (USD Million)
Qatar – Market Size & Analysis 2019-2030 (USD Million)
Kuwait – Market Size & Analysis 2019-2030 (USD Million)
Bahrain– Market Size & Analysis 2019-2030 (USD Million).

Of all the regions across the GCC, Saudi Arabia held a considerable share of the GCC Digital Out-of-Home Advertising Market in historical years.

As indicated in the latest market research report published by Markntel Advisors, “GCC Digital Out-of-Home (DOOH) Advertising Research Report: Forecast (2024-2030)”, this report offers a detailed analysis of the industry, featuring insights into the GCC Digital Out-of-Home (DOOH) Advertising industry. It encompasses competitor and geographical analyses, as well as recent advancements in the market.

Browse Full Report Along with TOC and Figures - https://www.marknteladvisors.com/research-library/gcc-digital-out-of-home-advertising-market.html

Top Companies Operating in the GCC Digital Out-of-Home (DOOH) Advertising Market:

Al Arabia
Backlight Media
JCDECAUX SA
ELAN Media
HyperMedia FZ LLC
Hills Advertising L.L.C.
Elevision
Dooha Media
Mubashir
Lifeonscreen
Wave Media
Emirates Neon Group

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Key Report Highlights:

Market Dimensions & Projections
Pricing Evaluation,
Recent Strategic Moves by Companies,
Primary Stakeholders,
Analysis of Import and Export Trends,
Competitive Landscape Assessment,
Emerging Opportunities,
Market Trends and Indicators

Note - If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.

Frequently Asked Questions (FAQs)-

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How has the industry been evolving in terms of geography & GCC Digital Out-of-Home (DOOH) Advertising Market adoption?
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