IMARC Group's report titled "Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2024-2032". The global smart packaging market size reached US$ 35.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.05% during 2024-2032.

Factors Affecting the Growth of Smart Packaging Industry:

• Technological Advancements in Packaging Materials and Sensors:

One of the primary drivers behind the rapid growth of the global smart packaging market is the continuous advancements in packaging materials and sensor technologies. Traditional packaging has evolved significantly over the years, transitioning from simple containers to more sophisticated solutions. Smart packaging takes this evolution a step further by incorporating advanced materials and sensors. New materials such as conductive inks, smart films, and printable electronics have enabled packaging to become interactive and responsive. These materials are integrated into packaging designs to monitor various factors, such as product freshness, temperature, and tampering. Sensors can detect changes in the environment, ensuring the safety and quality of the enclosed products.

• Increasing Consumer Demand for Information and Convenience:

Another significant factor driving the growth of the smart packaging market is the increasing consumer demand for information and convenience. Modern consumers are more conscious about the products they purchase, seeking transparency and authenticity in their choices. They want to know about the sourcing, quality, and environmental impact of the products they consume. Smart packaging addresses this demand by providing consumers with real-time information about the products they buy. For instance, QR codes on food packaging can lead consumers to detailed information about ingredients, allergens, and nutritional facts. This transparency builds trust and also helps consumers make informed decisions.

• Sustainability and Environmental Concerns:

Sustainability is a critical driver in the global smart packaging market. As environmental concerns and regulations related to packaging waste and carbon footprint intensify, businesses are seeking innovative ways to reduce their impact. Smart packaging plays a significant role in achieving sustainability goals. Many smart packaging solutions are designed with eco-friendly materials and optimized designs that minimize waste. For instance, packaging with embedded sensors can help extend the shelf life of products, reducing food and product waste. Additionally, the ability to track and trace products throughout the supply chain can lead to more efficient logistics and inventory management, further reducing environmental impact.

Leading Companies Operating in the Global Smart Packaging Industry:

• Abbott Laboratories
• Amway
• Dymatize Enterprises LLC (BellRing Brands)
• Glanbia PLC
• GNC Holdings Inc. (Harbin Pharmaceutical Group)
• Herbalife International of America Inc.
• Iovate Health Sciences Inc.
• Makers Nutrition LLC
• Melaleuca Inc.
• Nestlé S.A
• Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
• Weider Global Nutrition LLC

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/smart-packaging-market/requestsample

Smart Packaging Market Report Segmentation:   

By Technology:

• Modified Atmosphere Packaging
• Active Packaging
  • Antimicrobial
  • Gas Scavengers
  • Moisture Control
  • Corrosion Control
• Intelligent Packaging
  • Indicators
  • Tracking Devices

Modified atmosphere packaging dominates the market as it offers an effective solution for extending the shelf life of a wide range of products, including food items, by adjusting the gas composition within the packaging, thereby reducing spoilage and maintaining product freshness.

By Industry Vertical:

• Food and Beverages
• Automotive
• Healthcare
• Personal care
• Others

Food and beverages hold maximum number of shares due to its universal consumer appeal and the pressing need for enhanced safety and freshness monitoring in this sector, which smart packaging technologies effectively address.

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Global Smart Packaging Market Trends:

The rise in e-commerce activities and online shopping has led to an increased demand for smart packaging solutions. Smart packaging plays a crucial role in optimizing last-mile delivery by providing real-time tracking information to both consumers and delivery providers. This enhances the overall consumer experience by offering transparency, reducing delivery times, and minimizing the risk of package theft. Additionally, stringent regulations related to product safety, authenticity, and traceability have become more prevalent across various industries, such as pharmaceuticals and food. Smart packaging helps companies comply with these regulations by providing a comprehensive record of journey of a product from manufacturing to the end consumer. This ensures product integrity, reduces the risk of counterfeiting, and enhances regulatory compliance.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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