Singapore has become a preferred destination for entrepreneurs around the world thanks to its ease of doing business, strong legal framework, and pro-business policies. If you're planning to start a business in Singapore, one of the first and most crucial steps is choosing and registering your company name.
Your business name isn’t just your identity—it’s also a regulatory requirement. In Singapore, this process is overseen by the Accounting and Corporate Regulatory Authority (ACRA). Whether you’re planning to register a private limited company or another type of business entity, your company name must be approved and reserved by ACRA before incorporation.
In this guide, we’ll walk you through everything you need to know to reserve and register your company name in Singapore—so you can set your venture on the right path from day one.
Why Your Company Name Matters
Your company name plays a key role in your branding, credibility, and legal identity. It will appear on official documents, licenses, contracts, and all correspondence related to your business.
Choosing the right name isn’t just about creativity—it must also meet certain legal and administrative requirements set by ACRA. Getting this right the first time can save you delays, rejections, and even potential legal issues down the line.
Step 1: Understand ACRA’s Naming Guidelines
Before you start brainstorming names, it’s important to know what ACRA allows—and what it doesn’t.
Here’s what ACRA looks for when approving a name:
Uniqueness: Your proposed name must not be identical or too similar to an existing business name in Singapore.
No prohibited terms: Certain words are restricted or require special approval, such as "bank," "finance," "school," or "media."
No vulgar or offensive words: The name should be respectful and not suggest anything obscene or inappropriate.
Not misleading: The name should reflect the nature of your business truthfully and should not misrepresent your activities.
Pro tip: Use ACRA’s online search tool—BizFile+—to check for name availability before submitting your application.
Step 2: Reserve the Company Name
Once you have a suitable name in mind, the next step is to reserve it with ACRA. Here’s how to do it:
Create a BizFile+ account: If you don’t already have a SingPass (for locals) or CorpPass, you’ll need a registered filing agent to help you if you're a foreign entrepreneur.
Log in to BizFile+: Access the “Apply for a New Company Name” section.
Fill in the required details: This includes the proposed company name, type of company, primary business activity (based on the Singapore Standard Industrial Classification – SSIC code), and details of directors and shareholders.
Pay the name reservation fee: The cost is SGD 15.
Once submitted, ACRA usually reviews and processes name applications within 15 to 30 minutes if there are no complications. If your name contains regulated words, the process may take 14 days or longer, as approval from other government agencies may be needed.
Step 3: Approval and Reservation Validity
If your company name is approved, it will be reserved for 120 days. This means you have 120 days to proceed with your company incorporation using the reserved name. If you do not register your business within this time frame, the name reservation will lapse and the name will become available to others.
Important: Name reservation does not give you exclusive rights to use the name as a trademark. If branding is a big part of your business, consider registering the name as a trademark separately with IPOS (Intellectual Property Office of Singapore).
Step 4: Register Your Company with ACRA
Once your company name is reserved, the next step is registering your business with ACRA. This can be done on the same BizFile+ platform.
You’ll need to provide:
Details of directors and shareholders
Registered business address in Singapore
Company constitution (standard templates are available)
Share capital structure
The company registration fee is SGD 300 for most entities.
If all documents are in order, ACRA usually completes the incorporation process within a day.
Step 5: Receive Your Business Profile
After successful registration, ACRA will issue:
A Certificate of Incorporation
A Business Profile (PDF format), which serves as your official company registration document
This document includes your company name, registration number (UEN), business activities, and directors' information. It’s often required when opening a business bank account, signing leases, or working with suppliers.
Final Tips for a Smooth Registration
Think long-term: Choose a name that will grow with your business. Avoid names that might limit you to a specific product or service.
Work with a filing agent: If you're a foreigner or unfamiliar with Singapore’s regulatory processes, a local filing agent or corporate services firm can help streamline everything—from name reservation to full company incorporation.
Avoid unnecessary delays: Double-check spelling, formatting, and name uniqueness before submission to prevent rejections.
Conclusion
Reserving and registering a company Singapore is a relatively quick and painless process—especially compared to many other countries. With ACRA’s efficient BizFile+ platform and clear guidelines, you can secure your company name and proceed with confidence toward setting up your business.
Whether you're a local entrepreneur or an international founder looking to take advantage of Singapore’s pro-business environment, getting your name approved is your first step toward building a legitimate, recognized business in one of Asia’s leading hubs.
FAQs
1. Can I reserve more than one company name at a time with ACRA?
No, ACRA only allows one company name reservation per application. You must submit and pay separately for each name you wish to reserve.
2. How long does ACRA take to approve a company name?
Most name applications are processed within 15–30 minutes. If the name contains regulated words, it may take 14 days or more due to referrals to other government agencies.
3. What happens if I miss the 120-day deadline to register my company?
Your name reservation will expire, and the name becomes available to others. You’ll need to reapply and pay the SGD 15 fee again to reserve it.
