Born x Raised is a Los Angeles-based streetwear brand that has become a cultural beacon in the fashion industry. Founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann, the brand emerged as a response to the rapid gentrification and cultural shifts occurring in their hometown of Venice, California.

Spanto and 2Tone, both natives of Venice, launched Born x Raised to preserve and celebrate the authentic spirit of Los Angeles. The brand's inception was deeply personal, rooted in a desire to reflect the struggles and triumphs of a city undergoing significant transformation.

Design Philosophy and Aesthetic

Born x Raised is renowned for its bold graphics, provocative messages, and a distinct aesthetic that draws heavily from street art and graffiti culture. The brand's designs often feature striking typography, nostalgic imagery, and references to local landmarks, capturing the essence of Los Angeles' diverse neighborhoods.

Cultural Impact and Community Engagement

Beyond fashion, Born x Raised has positioned itself as a cultural movement. The brand actively engages with its community through initiatives that support local neighborhoods, such as organizing events and collaborating with local artists. This community-focused approach has fostered a strong bond between the brand and its audience.

Collaborations and Recognition

Born x Raised has collaborated with several high-profile brands, including Nike, Converse, and the Los Angeles Dodgers, producing limited-edition pieces that blend streetwear with mainstream appeal. These partnerships have elevated the brand's status and visibility in the fashion industry.

Legacy of Spanto

Chris "Spanto" Printup's vision and dedication to his community left an indelible mark on the brand and the broader streetwear scene. His passing in 2023 was a significant loss, but his legacy continues to inspire and resonate within the fashion world and beyond.

Conclusion

Born x Raised stands as a testament to the power of authentic storytelling in fashion. By staying true to its roots and addressing social issues through its designs, the brand has carved out a unique space in the streetwear landscape, resonating with audiences both locally and globally.