The old-school recruitment has passed away. Recruitment happens where individuals spend their daily time — on social media.

LinkedIn is the ideal platform, but honesty is essential. Post true stories, include team members, and answer your followers. This builds your HR brand and attracts quality talent.

Instagram speaks a visual language. Use Reels and day-to-day content to tell your culture. Authenticity reigns supreme — candidates want to connect, not job details.

TikTok and Facebook offer new recruitment channels. TikTok's short-form videos make your brand personal and engage younger candidates. Facebook is effective for broader and more seasoned talent pools.

"HR branding is no longer an aside," says Stephan Tsherakov, Top4Smm CMO. "It's central to companies' capacity to attract and retain high-performing talent."

Social recruitment disrupts recruitment — it develops culture, reputation, and engagement. Be visible, authentic, and accessible to be unique.

Find the best practices and best examples on our team hub — your back-of-stage ticket to modern recruitment. 

Visit our website: TYCOONSTORY