Those bright screens and eye-catching content can really pull people in faster than any other media out there. While many industries are jumping on the digital signage bandwagon to engage people on-site, the healthcare sector is also seeing some great advantages. In busy hospitals filled with patients, visitors, nurses, doctors, and support staff, on-site digital signage serves as a fantastic communication tool. Even smaller clinics and medical centers are discovering how useful this tech can be for keeping patients engaged, enhancing their brand, and sharing important healthcare info.
Benefits of Digital Signage
Digital signage is a great way to keep patients and visitors in the loop about health info and tips for preventing medical issues or diseases. Digital signage is a great way for businesses to boost their on-site branding. Clinics can put up eye-catching digital posters on large LED screens. Hospitals can highlight their community support, areas of expertise, social media updates, special initiatives, events, and any awards they've received to enhance their brand visibility.
Better interaction
There's a bigger opportunity to bond with patients and doctors on an emotional level. One of the coolest things about digital signage in hospitals is its ability to touch the hearts of patients dealing with serious illnesses. Hospital screens can showcase uplifting patient success stories and inspiring videos, giving hope to those battling depression or going through lengthy treatments like chemotherapy. Plus, these screens can celebrate doctors for their achievements in high-stakes surgeries and recognize patients who conquer their medical hurdles.
Streamlining workflows
Digital signage in emergency rooms can really help with triage. Those screens act like electronic helpers, sharing info between surgeons and EMTs. Triage is all about prioritizing patients based on how serious their injuries are. With big screens, you can easily show details like injury severity, blood types, which surgical teams are on each case, the operating rooms, and the order of treatments.
Effective communication
Digital signage makes internal communication a breeze. With screens set up in break rooms, hospital staff can stay in the loop with the latest updates. Real-time info can be easily shared through healthcare digital signage using tools like Slack, Google Sheets, and the Pickcel Bulletin Board App. Whether it’s shift changes, emergency duty alerts, task reminders, or hygiene tips, all the important info can be shared efficiently.
Waiting rooms
Managing patient appointments and queues is now five times easier. Walking into a hospital with a digital display showing wait times takes away the anxiety of not knowing how long you'll be waiting for your appointment. Plus, it lets patients hang out in nearby cafes or restaurants until just before their turn, making the whole experience way more enjoyable than staring at a dull wall chart for hours.
Emergency information
When it comes to displaying emergency alerts, screen software is the quickest option. Digital signage can link up the whole facility, ensuring that messages are synchronized across all displays. In case of an emergency—like a security issue, gas leak, health crisis, or fire—this kind of digital signage is super helpful.
Modern Trends for Healthcare Facility
Here are several trends you might find interesting to learn about.
Trend 1: Digital signage in waiting areas
Setting up digital signage screens in your modern hospital can help you connect with everyone. Staff can stay updated on key information, and these digital solutions can assist with various tasks, leading to a safer and more efficient workplace. It's also crucial to enhance the patient experience, making sure they feel acknowledged, supported, and listened to. You can do this by strategically placing digital touchpoints around your facility.
Trend 2: Collect insights and results using digital signage
Setting up digital signage in your organization is a great way to modernize and improve your space. It helps keep locations and patients safe while ensuring that staff stay updated with important information displayed on screens. We’re in a digital signage era, and the perks of going digital just keep getting better with new technologies and advancements every year.
Trend 3: Explore the endless potential of healthcare apps
The healthcare sector is gearing up for some serious growth in digital signage, with a projected annual increase of 7.9% through 2026, as highlighted in the Global Digital Signage in Healthcare Market Report by Data Bridge Market Research.
This surge is thanks to the wide range of applications tailored for different healthcare settings, including:
- Access Control: ensuring only authorized staff can enter
- Customer Feedback System: gathering insights to enhance patient experiences
- Nurse Call System: streamlining patient visits and potentially saving lives
- Patient Entertainment System: keeping patients informed and entertained
- Queuing System: providing real-time updates on wait times
- Room Signage: showing room availability
- Wayfinding: helping patients navigate their visits with ease.
Conclusion
Digital signs are interactive: users can easily tap on touchscreen displays to customize their experience, explore content that catches their eye, or handle things on their own. In healthcare, these interactive displays can really make a difference by speeding up patient check-ins and helping doctors quickly access the info they need for diagnoses or treatment plans. When a healthcare provider uses the right practice management solution, an interactive kiosk allows patients to check in, enter their contact details, update their records, pay bills or book future appointments right on the screen. Once they submit their info, healthcare staff can access it easily during the patient's visit.
