Canned Tuna Market Outlook

According to the report by Expert Market Research (EMR), the global canned tuna market size reached USD 23.68 billion in 2024, reflecting steady market performance across developed and emerging regions. Aided by rising consumer demand for convenient, protein-rich, and shelf-stable food products, the market is projected to expand further at a CAGR of 3.91% during 2025-2034, attaining a value of approximately USD 34.75 billion by 2034.

Canned tuna, one of the most consumed seafood products globally, is prized for its nutritional profile, affordability, and long shelf life. It is a rich source of lean protein, omega-3 fatty acids, vitamins, and minerals, making it a staple in healthy diets. The product is widely available in multiple varieties, including skipjack, albacore, and yellowfin tuna, and packaged in forms such as chunks, flakes, and solid packs. Its versatility in culinary applications, ranging from salads and sandwiches to ready-to-eat meals, underpins its popularity across consumer segments.

Growing awareness of the health benefits of fish consumption, alongside increasing demand for convenient meal solutions, has propelled the market forward. Moreover, innovations in processing, packaging, and sustainability practices are playing a pivotal role in shaping the industry outlook.

Canned Tuna Market Size and Share

In 2024, the global canned tuna market was valued at USD 23.68 billion, accounting for a substantial share of the broader canned seafood category. Among regional markets, Europe dominates, driven by a strong seafood-eating culture and high per-capita tuna consumption in countries such as Spain, Italy, and France. The Asia Pacific region follows, led by rapidly growing urban populations, rising incomes, and expanding retail distribution networks in countries like Japan, Thailand, and the Philippines. North America also represents a significant share, with canned tuna being one of the most frequently purchased packaged seafood products in the United States.

The retail segment accounts for the largest share of sales, with supermarkets, hypermarkets, and convenience stores serving as primary distribution channels. However, the foodservice sector is also witnessing rising adoption, as restaurants and catering businesses increasingly integrate canned tuna into menus due to its consistent quality, cost-effectiveness, and ease of storage.

Canned Tuna Market Trends

Several key trends are shaping the global canned tuna market:

• Rising Health-Conscious Consumption: Consumers are shifting towards nutrient-dense food products, and tuna, being high in protein and omega-3 fatty acids, aligns well with health-focused dietary preferences.

• Convenience-Driven Purchases: Busy lifestyles, growing urbanisation, and the demand for ready-to-eat food options are propelling canned tuna consumption. Its long shelf life and portability make it an ideal product for on-the-go meals.

• Sustainability and Ethical Sourcing: Increasing environmental awareness is driving demand for sustainably sourced tuna. Certifications such as MSC (Marine Stewardship Council) and pole-and-line caught labels are gaining traction among environmentally conscious consumers.

• Product Innovation: Flavoured tuna variants, such as spicy, lemon-infused, and Mediterranean-style, are becoming increasingly popular. Additionally, packaging innovations like easy-open lids and single-serve pouches are enhancing consumer convenience.

• Expansion of Online Retail: The rapid growth of e-commerce platforms has facilitated broader product access, allowing consumers to explore premium and niche tuna offerings globally.

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Drivers of Growth

The expansion of the global canned tuna market is driven by multiple factors:

• Nutritional Benefits: Tuna’s high protein, low fat, and omega-3-rich composition make it an attractive option for health-conscious consumers.

• Affordability and Accessibility: Canned tuna offers a cost-effective alternative to fresh seafood while maintaining nutritional value, making it accessible to a broad demographic.

• Rising Global Fish Consumption: As global fish consumption continues to increase, canned tuna remains a staple due to its availability and consistent quality.

• Globalisation of Diets: The adoption of Western dietary habits in Asia and emerging markets has significantly increased tuna consumption.

• Government Support for Fisheries: Initiatives promoting sustainable fishing and seafood consumption are bolstering market growth.

Canned Tuna Market Segmentation

The market can be divided based on:

Competitive landscape

Some of the major players explored in the report by expert market research are as follows:

• American Tuna, Inc.
• Thai Union Group Public Company Limited
• Bumble Bee Foods, LLC
• Century Pacific Food Inc.
• Balton Group
• Golden Prize Canning Co., Ltd
• Frinsa Del Noroeste S.A.
• KSD Interfoods Vietnam CO., LTD
• StarKist Co.
• Foodtech JSC
• Conservas Ortiz S.A.
• A.E.C. Canning Company Limited
• American Tuna Inc.
• Crown Prince Inc.
• Grupo Albacora SA
• Wild Planet Foods Inc.
• Ocean's
• Dongwon Enterprise Co., Ltd.
• Others

Challenges and Opportunities

Challenges

• Sustainability Concerns: Overfishing and bycatch issues continue to challenge the industry, with increasing scrutiny from regulators and NGOs.

• Price Volatility: Fluctuations in tuna raw material prices due to environmental conditions and fishing yields impact production costs.

• Regulatory Pressures: Stricter international regulations on fishing practices and product labelling increase compliance costs for producers.

• Competition from Alternatives: Plant-based seafood alternatives are gaining popularity, posing competition to traditional canned tuna products.

Opportunities

• Expansion in Emerging Markets: Rising disposable incomes and urbanisation in Asia, Africa, and Latin America present untapped growth opportunities.

• Premium and Value-Added Products: Growth of flavoured, organic, and sustainably certified tuna products is attracting niche consumer segments.

• E-commerce and Direct-to-Consumer Models: Online platforms provide opportunities for brands to diversify offerings and strengthen customer engagement.

• Technological Integration: Use of blockchain, AI-driven fisheries management, and automation in production can improve efficiency and consumer trust.

• Sustainability Branding: Companies that successfully align with sustainability values can strengthen brand loyalty and capture environmentally conscious consumers.

Canned Tuna Market Forecast

The global canned tuna market is expected to demonstrate steady growth over the next decade. From its 2024 valuation of USD 23.68 billion, the market is projected to reach USD 34.75 billion by 2034, expanding at a CAGR of 3.91% during 2025-2034.

Growth will be fuelled by the increasing consumption of protein-rich and convenient food products, innovations in packaging and product formulation, and the rising emphasis on sustainability and ethical sourcing. While challenges such as raw material price fluctuations and environmental concerns persist, technological advancements and regulatory initiatives are expected to mitigate risks and strengthen long-term industry stability.

The Asia Pacific region is anticipated to witness the fastest growth, supported by expanding middle-class populations and increasing seafood demand. Meanwhile, Europe will maintain its dominant position due to established consumption habits and strong distribution networks. North America will continue to grow steadily, driven by health-conscious consumers and product innovations.

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