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Positive reviews on the internet are one of the signals of a brand's reliability, the quality of its products or services, and the trust of the audience. When customers write many positive reviews about your products, sales grow along with such comments. This is confirmed by a number of studies. . Trust is akin to the oft-repeated adage: difficult to earn and easy to lose. Hence, genuine reviews from content customers are incredibly precious. Immediate response. Customers freely express their opinions through reviews,