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When businesses invest in paid advertising, one of the most common and pressing questions they face is about timing—specifically, how long they should run a campaign to see meaningful results. The PPC campaign duration can greatly influence performance, budget efficiency, and the long-term impact of your digital marketing strategy. This guide explores the ideal timeline for running PPC campaigns, focusing on Google Ads, paid search, and general PPC strategy. We'll cover expectations, the ramp-up period, and when ROI typically becomes measurable. Why Campaign