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In the current competitive landscape, building a strong brand is increasingly essential than at any time before. As consumers are overwhelmed with options, establishing a clear and engaging brand identity can set a business from the rest and cultivate loyalty. Branding goes beyond just a logo or a catchy slogan; it includes the whole experience a customer has with a company. From the messaging to the visual design, each element contributes to how a brand is perceived in the marketplace. Marketing tactics play a crucial role in unlocking this brand potential