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Overall, education increased general understanding to 82.0% for Best If Used By and 82.4% for Use By (P 0.001). The effectiveness of the educational message did not vary significantly by message variation. Consumer education is needed to improve understanding of the 2-date labeling system, ultimately improving food safety and decreasing wasted food. This study highlights opportunities for effective educational communication. Consumer education is needed to improve understanding of the 2-date labeling system, ultimately improving f