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Digital marketing is one of the most powerful tools of the modern business world, changing the way companies reach, engage, and convert their audiences. In today’s digital-first environment, people spend hours each day browsing the internet, using social media platforms, and searching for products and services online, which makes digital marketing a necessary strategy for survival and growth. Unlike traditional advertising methods such as television, radio, or print, digital marketing provides businesses with highly targeted, cost-effective, and measurable ways