https://diigo.com/0100k9g
==================== INTRODUCTION -------------------- As TikTok continues to redefine social media dynamics, mastering its strategy is essential for brands aiming to harness viral growth through authenticity, speed, and compelling storytelling. We will dive into the pillars of TikTok’s success and outline how businesses can unlock its full potential in 2025. AUTHENTICITY: THE HEART OF CONNECTION -------------------- The platform’s community prizes realness, which brands must embrace to build trust and long-lasting connections. Research indicates that consumer