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==================== INTRODUCTION -------------------- Social media paid advertising continues to be a critical avenue for businesses aiming to optimize their marketing ROI in 2025. As user behavior evolves and platform algorithms advance, marketers must stay attuned to emerging trends to maintain competitive advantage. This article explores key trends and strategies that can help brands unlock higher ROI through social media paid advertising this year. SHORT-FORM VIDEO DOMINANCE -------------------- Short-form video has solidified its position as the most eff
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