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Used correctly social media can give basically platform for brand awareness, exposure, networking, and a huge boost in traffic sales. The problem is, most distributors of fuel-saving devices know how employ the social media properties correctly. Locate every competitor on your level (or within reasonable range) and prepare an "inner circle" of friends or business colleagues. These are people you can interview or why not be interviewed by, exchange links with, jv with, and also so on. Stop looking at them as competition, and initiate looking at how purchase le