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In today's data-driven world, the combination of Business Intelligence (BI) into organizational strategies has ended up being necessary for success. The real return on financial investment (ROI) of BI surpasses mere financial metrics; it encompasses numerous measurements that can substantially improve decision-making, functional performance, and competitive advantage. This article explores the metrics that matter when assessing the ROI of BI, especially in the context of business and technology consulting. Comprehending Business Intelligence (BI) Busi