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Shein, the global fast-fashion giant, has carved a significant niche in the world of "kawaii" fashion, offering a seemingly endless array of pastel-colored clothing, frilly accessories, and character-themed items at incredibly affordable prices. But while its accessibility has democratized the aesthetic, making it available to a wider audience, Shein's embrace of kawaii has also ignited a heated debate surrounding authenticity, cultural appropriation, and the ethical implications of its fast-fashion model. Kawaii, mean
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